Cricut Venture™
Challenge
Highlight the big features that make this professional cutting machine from Cricut® a big deal for crafters.
Campaign Direction
This campaign is for the big DIY dreamer — the crafty friend who makes custom T-shirts for the whole squad. The go-getter who sees a blank wall and turns it into a full-blown art installation. We see your creative hustle and made a professional cutting machine to hustle right alongside you. Make it big with Cricut Venture.
Role
Copywriter
Cricut Bright™ 360
Challenge
Position new Cricut lamps as a must-have for every crafter, tinkerer, and artisan.
Campaign Direction
Cast the just-right light on every handcrafted creation, day or night with an ultimate LED craft lamp from Cricut. See more and do more with Cricut Bright 360.
Role
Copywriter
Website
Cricut Maker® 3 + Cricut Explore® 3
Challenge
Launch two Cricut cutting machines at the same time, with distinct creative for each machine after the launch. Core target audience already owns a machine and is looking for new, faster features.
Campaign Direction
At Cricut, we believe everyone is born creative. All of us are meant to make. What we see in our community inspires us to design machines that can live up to their imagination. Introducing the next generation of Cricut cutting machines, designed to keep up with your creativity — Cricut Explore 3 and Cricut Maker 3.
Role
Copywriter
Cricut Maker 3 Website
Cricut Explore 3 Website