Outdoor Voices

Challenge
Get as many people in San Francisco to attend in-person fitness events at various (free!) locations around the city. Each event must have a partner — influencers, businesses, fitness studios, food/beverage sponsors — and attendees are required to RSVP online. Oh, and make sure everyone gets a $20 off coupon.

Results
Organized 100+ events in San Francisco in 6 months.
Generated $150,000+ in revenue from coupons.
Gathered 3,000+ email addresses from RSVPs, 77% new to list.

Role
Experiential Marketing Manager

A special thank you to our event partners:

  • Google

  • Uber

  • The Nudge

  • Core40

  • CorePower Yoga

  • HOKA

  • The Presidio Trust

  • Sports Basement

  • Church of 8 Wheels

  • Olipop

  • June Shine

  • Drink Tourist