Inspiring Little Citizens
Challenge
Can you boost revenue, but in a feel-good way? Enter the Inspiring Little Citizens campaign. Kids are nominated for their acts of kindness, finalists are thoughtfully selected, then we run a week-long sale online. Afterwards, 5% of our revenue is split evenly between the finalists to help support a cause or charity of their choice.
Results
Raised over $37k for feel-good causes.
Generated over $850k in revenue.
Increased Instagram engagement by 5%.
Role
Brand Manager
Cash, MO
Ronald McDonald House
Savvy, CA
CASA Sacramento
Bridger, UT
Adaptive Park Equipment
Lilyanne, NC
Make-A-Wish Foundation
Skate Rising x Tea Collection
Challenge
Get as many kids (and their parents) in San Diego to attend a Skate Rising event sponsored by Tea Collection. The event instills confidence in young girls through a skateboarding clinic lead by the pros. Use the event to generate interest in Tea Collection’s new category for tweens in a key target market. Oh, make sure every parent walks away with a 20% off coupon, too.
Results
Exceeded revenue forecast for new tween category by 5%.
Garnered 300k impressions from local media outlets.
Increased Instagram story engagement by 10% within 24 hours of event.
Role
Brand Manager